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Personals and Spark Networks, according to Internet measurement company com Score Media Metrix.

CASE SYNOPSIS EHarmony is an online dating company that was started in 2000, under the premise that it matched couples scientifically on "29 dimensions of compatibility." Unlike other dating sites, e Harmony focuses specifically on creating lifelong "matches" and has marketed the company accordingly.

Testament to this fact, when Pew Research Centre first questioned Americans about online dating in 2005, just 44% said the activity is a good way to meet people, and the majority thought it was a poor replacement for striking up relationships in the ‘real’ world.

But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%.

Ignoring the sociological differences could be extremely detrimental to the company as a whole.

Finally, e Harmony has chosen to advertise in traditional ways, utilizing television and print advertisements instead of advertising online or creating applications for mobile devices.

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