Scholarly articles on internet dating

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It was seen as a last resort for people with no other means of finding someone, for instance because they had no family of parents to arrange their matrimony (Cocks, 2009).The niche dating apps illustrate Appadurai’s (1996) theory regarding the local effects of globalization: they make a global phenomenon like online dating more local by focusing on one specific (sub)culture or community.I will now discuss a few different dating apps in a more detailed way to see what their aim is, who they’re aimed at and how they use specific values or interest to attract people from the same community.There are dating apps that focus on smaller communities, trying to connect people on certain common values or interests, for instance marginalised groups like homosexuals, ethnic minorities, but also elite groups, millionaires or extremely successful businessmen and -women.In deciding which dating app to subscribe to, users choose which part of their identity they want to emphasise in their dating life.

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