Macys consolidating operations

The new merchandising structure will be supported by enhanced customer insights and data analytics, which is expanding to include inventory replenishment and pricing capabilities, Macy's said.As for its incoming president, the retailer is banking on Lawton’s technology and retail background (prior to joining e Bay North America he spent 10 years at Home Depot) to help spearhead that effort.Global Business and Financial News, Stock Quotes, and Market Data and Analysis.Can en e Bay executive help pull Macy’s business out of the doldrums?Although sales trends improved in the most recent quarter ended this month, Macy’s second quarter comp-store sales still declined 2.5%.The retailer is also looking to an updated marketing strategy and revamped loyalty program to improve business this fall. “Our strongest concerns remain on physical store traffic, unpredictable tourism volatility, [market] share wars versus other department stores and intense competition versus Amazon and off-price share leaders,” said Cowen & Company retail analyst Oliver Chen, in a research note."Can en e Bay executive help pull Macy’s business out of the doldrums?“Hal Lawton has deep expertise at the intersection of retail and technology, a diverse set of business experiences that give him a unique perspective, and a track record of successfully driving a change agenda at scale,” said Jeff Gennette, Macy's chief executive officer, in the statement.The changes at Macy’s also mark a push to grow its mix of house brands to a hefty 40% of the business in an effort to differentiate its stores from rivals with only-at-Macy’s fare.

Macy’s is consisted of administrative office, private brand office, merchandising office, merchandising planning office, technology office, stores office, marketing office and finance office.Employees from different office communicate and collaborate to be informed, make decisions, solve problems or manage projects.Macy’s marketing department now has regular meeting once a month.In the era of online shopping when consumers can buy around the clock from their digital devices, retailers are feverishly focusing on boosting business by gaining deeper, actionable insight into key metrics like inventory levels and consumer buying patterns via data analytics. now start a product search on Amazon.) To that end, Macy’s and other retailers have been working to monetize the reams of data generated in recent years, in part, from shoppers’ digital footprints— e-commerce purchases, social media chatter — and via the tech tools now available to analyze that data, which is a tricky task.That push is fueled in part by the unyielding encroachment of Amazon, whose data analytics acumen — from its pricing precision to product recommendation prowess  — is pretty much unparalleled in the industry. With this restructuring, Macy’s is also consolidating its merchandising operations— merchandising, planning and private brands — into a single division led by Jeff Kantor, and organized around five families of business: ready-to-wear, center core, beauty, men's and kid's, and home.

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