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In 1986, the company added a second route–flying Dublin to Luton, thus directly competing with the Aer Lingus/British Airways duopoly for the first time.
A loss of €3.3 million in the second quarter of 2004 was the airline's first recorded loss for 15 years but the airline became profitable soon after.
O'Leary as Chief Executive took part in a publicity stunt where he helped out with baggage handling on Ryanair flights at Dublin Airport.
By 1995, after the consistent pursuit of its low-cost business model, Ryanair celebrated its 10th birthday by carrying 2.25 million passengers.
Revenues have risen from €231 million in 1998 to €1,843 million in 2003 and to €3,013 million in 2010.
Similarly, net profits have increased from €48 million to €339 million over the same period.