Double your dating sales funnel
If you knew, with reasonable consistency, that your back end offers convert at certain rates then you could go to work testing as many front end mechanisms as you can handle in order to drive as many leads through your funnel as possible.The only reason they can do this is because they know the numbers.The specific distinction between the front end and the back end is all about the type of customer and the price paid.In the back end all your customers have traveled through your front end, sampled your free materials, purchased an entry level product or service (or several) and have enjoyed significant value from what you offer, so much so, that they are eager to buy more from you.Once again, the back end proves reliable and predictable and this is the main reason for establishing a back end in the first place.
Can you please take a look at my site and make any suggestions you might have.
The site has been up and running for 5 or so years now.
Due to health issues I have to make this work, for I can no longer beat the pavements 10 or 12 hour days.
At this point it becomes much easier to make sales, although since the idea behind a sales funnel is to filter prospects to find hyper-responsives, you don’t have nearly as many people reaching your back end as you do entering your front end.
In many cases it’s common that only a small percentage, say 1-2% of the overall people entering your front end make it through to the back end.