Bud light online dating commercial
Anheuser-Busch, the maker of Bud Light beer, offered an apology this week in response to complaints that its “Up For Whatever” advertising campaign condoned date rape by telling consumers they ought to stop using the word “no.” The ad campaign included a label on some bottles that featured the slogan, “The perfect beer for removing ‘no’ from your vocabulary for the night.” The tagline drew outrage after photos of the label went viral on social media on Tuesday.Critics charged that, blind to the problem of sexual assault on U. college campuses, the beer maker was implicitly encouraging people to get intoxicated to the point where they are unable to give consent to sex.We partner with third party advertisers, who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our sites and across the Internet.
Other ads have fallen flat by using racial stereotypes. “Wallet-size proof that you’re a man with a sensitive side, in case she’s into that,” the slogan read.
Anheuser-Busch, for its part, said that it would immediately cease production of the labels.
The company added that the two-year-old “Up for Whatever” campaign was meant for “consumers to engage with our brand in a positive and light-hearted way.” “It’s clear that this particular message missed the mark, and we regret it,” Bud Light vice president Alexander Lambrecht said in a release.
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